JUXTA

JUXTA went from a hand drawn storyboard to a working prototype in the field, with a pipeline of paying customers within nine months. This is the combination of both the power of the design thinking / innovation process + the desire + the drive of the JUXTA team.

On day one, the team crafted a challenge statement of 'How might we deliver the next generation of the convenient experience for consumers in a way that brings convenience closer to their daily lives?'
Twelve weeks later, JUXTA was born.

As Creative Director / Design Lead, I continued to support JUXTA through their official market launch + beyond by steering the design direction + crafting a cohesive narrative across various channels including their website, LinkedIn page, sales decks, one-pager marketing materials, signage + branding packages. With a focus on strategic design, I aimed to elevate JUXTA's visual identity + communication across these platforms to ensure a polished + impactful presence in the market.

The result was a cohesive, scalable brand experience that worked whether the cube was parked at a trailhead, a corporate campus, or a transit hub.

The design system was built to move with it.

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THE CHALLENGE

EXTENDING REACH

The design team crafted a challenge statement of 'How might we deliver the next generation of the convenient experience for consumers in a way that brings convenience closer to their daily lives?' This addressed the changing landscape of transportation — the rise of electric + autonomous vehicles.

Every wayinding + graphic decision had to pull double duty: communicate the brand AND guide the experience, simultaneously.

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The SOLUTION

AUTONOMOUS RETAIL

An unstaffed, portable, micro-retail store that enables highly profitable retail expansion with a low-cost operating model. Nomad allows retailers to expand their brand into profitable locations unreachable today by brick-and-mortar stores.

The visual identity extended across every brand touchpoint: the physical unit, digital interfaces, sales materials, + launch campaign — all speaking the same design language.

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OUTCOME

From Storyboard to Paying Customers in Nine Months

By addressing labor, capital, location + convenience pain points JUXTA strategically positioned themselves to take convenience retail beyond brick-and-mortar with the highest profit per square foot retail format in the world.
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JUXTA is a proof point that design thinking applied to spatial + brand problems produces outcomes that go well beyond aesthetics.

JUXTA is a north star of what bold, design-led innovation looks like when craft + strategy move together.

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CONVENIENCE IN MOTION

JUXTA expands operations without straining existing team members. Operating requires just 20% of a full time employee’s time (stocking + cleaning).

The cost of capital (interest rates) + the expense of building new stores are both at a multi-decade high. Investments in retail growth at less than 1/10th the cost of a new brick-and-mortar store.

With JUXTA, location selection is no longer a permanent decision. You can make short or mid-term investments in your next location. When demand changes or a better opportunity is available, pick up your store + chase demand.

With the lowest operating expense of any retail store format + the careful selection of your top 500 products, JUXTA can turn the typical 2-4% operating margin into 10%.
Some retailers will see operating margin as high as 20%!