JUXTA

JUXTA went from a hand drawn storyboard to a working prototype in the field, with a pipeline of paying customers within nine months. This is the combination of both the power of the design thinking / innovation process + the desire + the drive of the JUXTA team.

On day one, the team crafted a challenge statement of 'How might we deliver the next generation of the convenient experience for consumers in a way that brings convenience closer to their daily lives?'
Twelve weeks later, JUXTA was born.

As Creative Director / Design Lead, I continued to support JUXTA through their official market launch (September 2023) + beyond by steering the design direction + crafting a cohesive narrative across various channels including their website, LinkedIn page, sales decks, one-pager marketing materials, signage + branding packages. With a focus on strategic design, I aimed to elevate JUXTA's visual identity + communication across these platforms to ensure a polished + impactful presence in the market.

The result was a cohesive, scalable brand experience that worked whether the cube was parked at a trailhead, a corporate campus, or a transit hub.

The design system was built to move with it.

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THE CHALLENGE

EXTENDING REACH

The design team crafted a challenge statement of 'How might we deliver the next generation of the convenient experience for consumers in a way that brings convenience closer to their daily lives?' This addressed the changing landscape of transportation -- the rise of electric + autonomous vehicles.

Every wayfinding + graphic decision had to pull double duty: communicate the brand AND guide the experience, simultaneously.

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The SOLUTION

AUTONOMOUS RETAIL

An unstaffed, portable, micro-retail store that enables highly profitable retail expansion with a low-cost operating model. Nomad allows retailers to expand their brand into profitable locations unreachable today by brick-and-mortar stores.

The visual identity extended across every brand touchpoint: the physical unit, digital interfaces, sales materials, + launch campaign — all speaking the same design language.

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OUTCOME

From Storyboard to Paying Customers in Nine Months

By addressing labor, capital, location + convenience pain points JUXTA strategically positioned themselves to take convenience retail beyond brick-and-mortar with the highest profit per square foot retail format in the world.
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JUXTA is a proof point that design thinking applied to spatial + brand problems produces outcomes that go well beyond aesthetics.

JUXTA is a north star of what bold, design-led innovation looks like when craft + strategy move together.

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CONVENIENCE IN MOTION

JUXTA expands operations without straining existing team members. Operating requires just 20% of a full time employee’s time (stocking and cleaning).

The cost of capital (interest rates) and the expense of building new stores are both at a multi-decade high. Investments in retail growth at less than 1/10th the cost of a new brick-and-mortar store.

With JUXTA, location selection is no longer a permanent decision. You can make short or mid-term investments in your next location. When demand changes or a better opportunity is available, pick up your store and chase demand.

With the lowest operating expense of any retail store format and the careful selection of your top 500 products, JUXTA can turn the typical 2-4% operating margin into 10%.
Some retailers will see operating margin as high as 20%!