ERIKA
McWHINNIE
BRAND + EXPERIENTIAL DESIGNER
18+ years dedicated to experiential enhancement via design.
WE > ME
CURIOUS.
INSTINCTUAL.
CONNECTED.
i grew up moving between worlds, which taught me to listen with more than my ears + see what others often miss — i've never stopped finding that useful.
that curiosity shapes how i work:
i ask sharp questions, find the pattern in the complexity, + turn it into experiences that resonate.
the result is design that thinks + feels — experiences, spaces, + stories crafted with equal parts analytical rigor + sensory instinct. i care about the people inside the work as much as the work itself, + i bring that to every team + project i'm part of.
a designer's instinct.
a strategist's rigor.
a deep bias toward human connection.
Projects
Services
EXPERIENTIAL
GRAPHIC DESIGN
Brand identity brought to life in the built environment.
Environmental Graphics
Signage + Wayfinding
Spatial Brand Identity
Concept > Production
STRATEGIC
STORYTELLING
Crafting narratives that engage emotions + drive action — across space, surface + screen.
Context Strategy
Touchpoint Application
Story Development
Testing + Iterating
EXPERIENCE
Design
Intuitive, human-centered design across platforms + environments.
User Research
Usability Testing
Brand Across Mediums
UI/UX Design
What
THEY Say
A Trusted Creative Partner Who Turns Ideas Into Impact.
I had the pleasure of working with Erika on my innovation project, and her contributions were invaluable... She has an incredible ability to take overly complex, text-heavy drafts and distill them into clear, impactful stories (visually and through copy). Collaborating with Erika was effortless; she listened carefully, quickly grasped the goal or concept, and would deliver a near-perfect deck every time.
Beyond her skill, she brought warmth, creativity, and a spirit of partnership that made the entire process not just seamless, but enjoyable. Erika is truly a gifted designer and storyteller who elevates every project she touches.
Sarah-Kate Binkley
Rockstar Creative With Excellent UI/UX Skills.
A True Team Player!
Really helpful in helping build up our messaging/
storytelling strategy as we launched our business off the ground.
What particularly impressed me about Erika was her ability to roll up her sleeves and get work done outside of her day to day scope - she wasn't afraid to get stuck in to whatever task to help move the business forward!
Om Shankar
Exceptional Design Skills! Blending Innovation With Practical Implementation.
Her ability to translate conceptual ideas into tangible assets played a pivotal role in shaping the aesthetic and functional aspects of our products.
Erika's commitment extended beyond the confines of the design studio. She was actively involved in live installations, capturing critical moments through photography, and directly engaging with customers to gather insightful feedback. Her proactive approach and dedication to understanding user interactions have been invaluable.
Barak Meiri
Dependable, Thorough, Thoughtful + Witty!
She has a keen eye and makes the big decisions and little details look just right.
She's a strong contributor, great teammate, knows the UX process, has a curious and thoughtful design-mind, and kept us on track for success!
Scott Friesen
Inspires Creativity,
Unique Problem-Solving,
+ Storytelling Strength.
I have never worked with anyone that has inspired my creativity as much as Erika. She brings a unique lens when looking at any design problem and has the ability to break it down and extract something unique from it. She is a story teller. She has a way of connecting with anyone she meets on a deep and meaningful level.
Erika is a highly skilled, dependable and imaginative artist, but most importantly an amazing human.
Danielle McCoy
Natural Intuition + Sensibility.
Unwavering Standards.
Erika is truly a multi-talented and gifted being. She comes with a natural intuition and sensibility that can neither be learned nor taught. Coupled with her relentless work ethic, she is a calm force to be reckoned with.
Erika has a clear vision and unwavering standards that set her in a top tier of individuals in the design industry. She constantly draws and generously shares inspiration. I have recommended Erika for special projects in the past, and will continue to proudly do so.
Sarah Plovanich
