ERIKA
CONCEPT →
CRAFT → PLACE
ERIKA
McWHINNIE
EXPERIENTIAL + SPATIAL DESIGNER with 18+ years dedicated to experiential enhancement via design.
having worked across top global architecture firms + creative consultancies — Gensler, frog design, Oz Architecture, Bunkhouse Group — i bring deep expertise in environmental graphics, signage + wayfinding systems, + spatial design that translates into immersive, fully realized places.
i think big, design boldly, + execute with craft — from concept development + client presentations through shop drawings, vendor management, + on-site installation.
"the most basic and instinctual human drive is to create order -- it's a sense of well-being, essentially.
anytime i look at design, i see its human impact, emotion + purpose."
WE > ME
people + connection are my passion.
the main reason i was drawn to design is its ability to bring people together from all walks of life. i create solutions that will ‘move’ people -- that will generate positive impact + evoke emotion.
that’s HOW i came to find design.
the absolute joy of creating + sharing meaningful experiences is WHY i stayed in design.
CURIOUS.
fueled by curiosity + the ongoing conversation that design presents between philosophy + process: the ‘WHY?’ + the ‘HOW?’
i am most energized by a heavily collaborative creative process, designing visual stories, creative action, + client partnerships — encouraging diverse perspectives + connecting the dots.
INSTINCTUAL.
my design approach is guided by human impact, emotion + purpose. my awareness + empathy have enabled me to analyze + synthesize information, while always keeping humanity at the heart of things.
CONNECTED.
i am always seeking design opportunities that facilitate collaborations dedicated simultaneously to environmental, cultural, aesthetic + experiential enhancement.
my purpose is to create an environment where an experience is curated, articulated + reinforced in real time — across multiple senses, surfaces + spaces.