ERIKA

"the most basic and instinctual human drive is to create order -- it's a sense of well-being, essentially.

anytime i look at design, i see its human impact, emotion and purpose."

people + connection are my passion. the main reason i was drawn to design is my understanding of its ability to bring together people from all walks of life. i ideate + create with intention of creating solution(s) that will ‘move’ people -- that will generate positive impact and evoke emotion.
that’s HOW i came to find design.
‍the absolute joy of creating and sharing meaningful experiences is WHY i stayed in design.

fueled by curiosity and the ongoing conversation that design presents between philosophy and process, the ‘WHY?’ and the ‘HOW?’,
‍i am most inspired by a heavily collaborative creative process, designing visual stories, creative action, and client partnerships by encouraging diverse perspectives and then connecting the dots.

my design approach, is guided by human impact, emotion and purpose. my awareness and empathy have enabled me to analyze and synthesize information, while always keeping humanity at the heart of things.

i am always seeking unique design opportunities which facilitate collaborations that are equally dedicated to environmental, cultural, aesthetic and experiential enhancement. through my work, the purpose has not been to tell a simple story, but to create an environment in which an experience is curated, articulated, and reinforced in real time through multiple senses.